These are some special points and plus for kashk in the European market that I have searched for:

The unique selling points of kashk in the European market can be summarized as follows:

1. Exotic and Authentic Flavours: Kashk offers European consumers an opportunity to experience exotic and authentic flavours from the Middle Eastern and Mediterranean regions. Its distinct tangy, creamy, and slightly sour taste sets it apart from traditional European dairy products, providing a unique culinary experience.
2. Culinary Versatility: Kashk is a versatile ingredient that can be used in a variety of European and fusion recipes. It can be added to soups, stews, dips, sauces, or used as a topping for salads, grains, and roasted vegetables. Highlighting its flexibility and ability to enhance different dishes appeals to consumers looking for innovative and diverse culinary options.
3. Cultural Connection: Kashk represents a cultural connection to the Middle Eastern and Mediterranean regions, allowing European consumers to explore and appreciate the rich culinary heritage of those areas. Positioning kashk as a bridge between cultures creates an emotional appeal and encourages consumers to embrace cultural diversity through their food choices.
4. Nutritional Benefits: Kashk offers several nutritional benefits. It is a dairy product that provides protein, calcium, and probiotics. Emphasize its contribution to a balanced diet and its potential health benefits, such as supporting gut health and digestion. This resonates with health-conscious consumers seeking nutritious and wholesome food options.
5. Artisanal and Traditional Production: Highlight the traditional production methods used to make kashk, emphasizing its artisanal qualities. Position it as a product crafted with care and expertise, made from natural ingredients and following age-old techniques. This appeals to European consumers who appreciate handcrafted and high-quality food products.
6. Speciality and Gourmet Appeal: Kashk can be positioned as a speciality and gourmet ingredient, appealing to consumers with refined tastes. Emphasize its exclusivity and limited availability, positioning it as a hidden gem in European cuisine. This creates a sense of desirability and allure among food enthusiasts and those seeking unique culinary experiences.
7. International and Cultural Cuisine Exploration: Kashk provides European consumers with an opportunity to explore international and cultural cuisines. Highlight the diverse range of recipes and dishes that incorporate kashk, encouraging consumers to experiment and expand their culinary horizons.

When marketing kashk in Europe, it is important to tailor your messaging and promotional efforts to the preferences and cultural nuances of specific European countries or regions. Understanding the target audience and effectively communicating the unique selling points of kashk will help capture the interest and enthusiasm of European consumers.